• What qualifies you as the expert or leader in your industry?

• What is your education, experience and success? 

• What makes you the expert in your field, teaching and selling what you do?

• If you are passionate about your business, though not necessarily the top expert, you can still establish your expertise for the knowledge level you plan to share. You may not be the top expert, though you know your product, and how it will benefit the audience.

 

How will you share that expertise with your potential audience?

​

TAKE ACTION

et your timer for 5 minutes, and make a list of your experience in your industry, and what establishes your expertise. Once you narrow down and focus, add your points to your Brand Media Guide.