The Secret to Sales

Redefine sales as an act of service and get over the fear of sales

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If you are building your brand, you most likely have something to sell. The word "sales" is often feared by many people in business. Changing your perception of sales can profoundly impact how you connect with others and share your product or service. This is what we explore in this episode of the Build Your Brand show. By embracing the idea that selling is about helping others by providing information, and not trying to convince someone to buy your product, you can elevate your approach to sales and build confidence and success in the marketplace.

Instead of dreading the act of selling, shift your perspective to become an information giver. This not only alleviate the fear surrounding sales, though also empowers you to assist potential customers with the mindset of helping them navigate choices to help them make a better decision.

An important example discussed in the episode centers on the experience of taking a sales territory from $800,000 to an astonishing $80 million. This journey reveals crucial lessons about planning and mindset. Initially focused on quotas and numbers, success truly flourished when the approach pivoted to sharing information. Rather than pressuring others to buy, establishing open lines of communication to understand their challenges made it easier to showcase product benefits. Through a supportive and informative stance, sales become a natural outcome rather than a forced transaction. This concept reflects a core principle I encourage listeners to adopt in their own sales journeys.

A few actionable strategies:

Sales is

Tip #1 - Write down your $ goals and a detailed plan

Start with your financial goals and make a detailed plan. Plan for your numbers and sales.

Tip #2 - Ask Questions

Ask questions first, then listen. find out what your customer wants and what is their biggest point. The concept of "listen" and "silent" sharing the same letters serves as a poignant reminder that effective listening is the foundation of sales success. Clients want their problems solved, and by listening attentively to their concerns, you can then provide information about your product or service that serves their greatest need. This emphasis on solving problems fosters trust and signals to clients that you genuinely care about their needs—leading to better relationships and ultimately, increased sales. Think of yourself in service, giving them information to empower them to make a good decision.

Silent and Listen have the same letters

Tip #3 -  Identify Decision Makes

Another significant area we discussed is identifying decision-makers. Often, sales involve multiple stakeholders, and it’s essential to know whom you are addressing during your discussions. By ensuring that the right information reaches the right people, you enhance your chances of closing deals and establishing strong rapport. .

Tip #4 - Provide the Information that specifically relates to the problem.

Understand your customer's biggest pain points before presenting a solution. Start with the customer's perspective on what is most needed. Think of yourself in service, giving them information that they most need to empower them to make a good decision. Presenting information that speaks directly to their pain points ensures that your message resonates and lays a solid foundation for a successful sales conversation

Tip #5 -  Ask for the sale

To sell something, you have to make offers and ask for the sale. It takes some practice, though always ask for the sale or provide a call to action for next steps.

Tip #6 -  Provide Top-Notch Customer Service

Then, after making the sale, it becomes vital to concentrate on excellent follow-up service. Word-of-mouth referrals can be a powerful driver of new clients, so ensuring your existing customers have a positive experience following their purchase will elevate your brand significantly. Encouraging satisfied customers to share their experiences can connect you to potential buyers who may be contemplating the same purchase.

Everyone has something to sell, and it doesn’t have to be an uncomfortable experience. By planning strategically, asking the right questions, listening closely, and focusing on providing valuable information, you can transform the way you view and engage in sales. When you embrace this information-giving mentality, selling becomes easier, more relatable, and genuinely rewarding. Your potential client’s needs come first, fostering a collaborative environment where everyone wins. For those ready to take action, visit brandmakermediacom backslash roadmap for a free five-step brand roadmap to help build a solid foundation for your brand. Together, let’s create impact in the world!

Get confident with Sales

• Step 1. Write down you financial goals and make a plan

• Step. 2 When meeting with a potential clients, ask questions first and listen.

• Step 3. Clarify the decision maker

• Step 4. Provide information on your product or service that directly relates to the pain points and problem needing to be solved in step 2.

• Step 5

• Step 6 Provide the best customer service and product experience.